About Collaborate!

• Founded in 2021 during EXPO Dubai. With over 20 years international experience in the sports industry, Sunny Singh launched the company. Whilst sports brands are widely accessible in retail, they traditionally have not been at a Business to Business level for larger unit orders and when they have been, the product variety, price, lead-times and service have not been appealing.
• Through a wide and trusted network of suppliers both local and international, Collaborate! makes the whole process of sports wear and equipment procurement easier. We go in to the details that other providers do not, so we can provide the best possible options available. Brands that can be accessed include: PUMA, adidas, umbro, Under Armour, Dunlop, Everlast and others, depending on customer requirements. Customers have included: Football and Multi-Sports Clubs, Academies, Schools, Venues, Businesses, Health and Wellness Centers, Police and Military.
• Collaborate! is also in the business of premium fashion brand distribution. Especially given the increasing interest in fashion and brands needing to offer a point of difference in the region. The company has Distribution related relationships with premium fashion brands. Notably, Boardies® Swimwear and Kangol® Headwear.
• Creating Brand Partnerships is also an area of expertise for Collaborate! The Founder’s local and international network and experience of working in partnership with leading sports and entertainment personalities and events, provides an opportunity for brands or events to partner with personalities either locally or internationally sourced, to help support brand campaigns and events, adding relevance, awareness and engagement.
• Collaborate! is: independent, experienced, trusted, committed and connected.